PODCASTS LISTENING HABITS IN NIGERIA…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

 Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.

Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.
Only 18.6% listen to news podcasts.

Only 18.6% listen to news podcasts.
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
However, 37.3% say they listen to podcasts for Information Value.

However, 37.3% say they listen to podcasts for Information Value.
 
42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.

42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.
 
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
52.5% prefer podcast under 40 minutes.

52.5% prefer podcast under 40 minutes.
 
Over 40% of podcast listeners reside in Lagos State, Nigeria.

Over 40% of podcast listeners reside in Lagos State, Nigeria.
 
54.5% of podcast listeners in Nigeria are male.

54.5% of podcast listeners in Nigeria are male.
 
57.6% don’t mind the use of explicit language in podcasts.

57.6% don’t mind the use of explicit language in podcasts.
66.1% listen to podcasts at home.

66.1% listen to podcasts at home.
 
74.6% listen to Pop Culture Podcasts.

74.6% listen to Pop Culture Podcasts.
Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.

Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.
94.9% listen to a podcast on their mobile devices.

94.9% listen to a podcast on their mobile devices.

5 PODCAST APPS FOR MOBILE ANDROID DEVICES

In a recent survey we found out that  94.9% of Nigerians who listen to podcasts, listen to them on their mobile devices.

We also found that the best way to enjoy a podcast was to have an appropriate application installed on your mobile device. It is good to have a decent pair of earplugs or headphones too.

Here’s a shortlist of apps for an enhanced podcast listening experience.

  1. Pocket Casts
    Pocket Casts is an awesome app for people who listen to a lot of different podcasts. It has a great UI, light and dark themes, useful search and filtering options, and a lot more.
  2. Stitcher
    One of the useful things with Stitcher is the ability to search for episodes, not just entire podcasts. You can create playlists, find new podcasts, listen to the news, and more. It’s a free podcast app that offers a premium subscription service to remove ads and listen to original shows. It has won many “best of” awards as well.
  3. Spotify
    Spotify is known for music, but they also have a curated podcast selection.

4.Google Podcasts

Google Podcasts is a new way for Android users to discover and listen to the world’s podcasts. You can subscribe to any show for free and download episodes for offline listening. All your listening is automatically synced across devices so you can pause on one device and resume on another with the Google Assistant.

5.Anchor.FM

Their goal is to make podcasting easy and fun, without sacrificing the quality every podcaster deserves. Every feature in Anchor is designed to be so straightforward that anyone (even people with zero podcasting experience) can pick it up and start using it right away.

If your favourite podcasts are not on these apps, please speak with their creators to ensure they get them on there. One of the perks of Anchor.FM is that it distributes content to major podcasting hosts!

Meanwhile, Anchor.FM is now a part of Spotify. Read more here.

So, what Podcasts do you listen to and why? Do share in the comment section.

MAKE A PODCAST TODAY!

Why wait in line to be the next Radio Superstar, when you can start a Podcast for your awesome idea and launch yourself online!

While waiting for approval of your demo or audition and that big radio break you seek, you can take small useful steps now that can help build your profile, improve your ability and get you your own fanbase even before the Big Stations come calling!

How?

Invest in Self. If you have a PC or a laptop, that’s a start. Next up, get a cheap microphone (If you’re in lagos, Nigeria there are lots of them in Computer Village). You can get the headset/mic combos. This is not about outstanding audio quality but about taking baby steps.

You will also need audio editing software. Audacity is free and available online. How to use it? search for tutorials on youtube. I also understand that my favourite tool theAdobe Audition 3.0 is now available for free as well. There are great tutorials on youtube courtesy of Mike Russell.

I did mention investing in Self. Well, that includes surrounding yourself with friends and family who can contribute financially as well as morally to support your vision and intentions.

Think about what you want to share. If you were actually given the freedom to develop a radio programme how would you go about it?

If you have to include music in your production, be wary of the royalty rules as they may apply…to be safe, find local music and artistes you can help promote on your platform.

Speaking of platforms, where would you host your show?

Anchor, SoundcloudAudiomackMixcloudPodomatic are some really cool platforms. You can create a blog on blogger or wordpress and create links to each of your uploads in your posts!

Also create social media links connected to your profiles for ease of sharing.

Profit is not your priority at this stage and it will take a while to build an audience but it should encourage anyone hoping to hire you, once they know your passion knows no limits!

Get creative, do it now!!!

ALSO READ: 7 Reasons to Create Your Own Podcast