Why wait in line to be the next Radio Superstar, when you can start a Podcast for your awesome idea and launch yourself online!

While waiting for approval of your demo or audition and that big radio break you seek, you can take small useful steps now that can help build your profile, improve your ability and get you your own fanbase even before the Big Stations come calling!


Invest in Self. If you have a PC or a laptop, that’s a start. Next up, get a cheap microphone (If you’re in lagos, Nigeria there are lots of them in Computer Village). You can get the headset/mic combos. This is not about outstanding audio quality but about taking baby steps.

You will also need audio editing software. Audacity is free and available online. How to use it? search for tutorials on youtube. I also understand that my favourite tool theAdobe Audition 3.0 is now available for free as well. There are great tutorials on youtube courtesy of Mike Russell.

I did mention investing in Self. Well, that includes surrounding yourself with friends and family who can contribute financially as well as morally to support your vision and intentions.

Think about what you want to share. If you were actually given the freedom to develop a radio programme how would you go about it?

If you have to include music in your production, be wary of the royalty rules as they may apply…to be safe, find local music and artistes you can help promote on your platform.

Speaking of platforms, where would you host your show?

Anchor, SoundcloudAudiomackMixcloudPodomatic are some really cool platforms. You can create a blog on blogger or wordpress and create links to each of your uploads in your posts!

Also create social media links connected to your profiles for ease of sharing.

Profit is not your priority at this stage and it will take a while to build an audience but it should encourage anyone hoping to hire you, once they know your passion knows no limits!

Get creative, do it now!!!

ALSO READ: 7 Reasons to Create Your Own Podcast


I joined a Radio Imaging and Production Public Group on Facebook. I have had some of the most incredible insights on what this often overlooked key feature, does and is still doing for radio. And then someone had to ask this question. I promised I would collate the best answers and feature them as a blog post for reference purposes on my site.


Voice Over specialist, Rob Ryan asked:
“In your own opinion, what does radio imaging do for your radio station? Do you ever feel it gets ratings? What’s its purpose in 2016?”

And they answered…

Paul A. Huddleston –  If done correctly, good imaging can give your listeners a feel for the attitude of your station. Bad imaging can confuse listeners. Good imaging also helps build a sense of community, like the listener is part of a club or group that is tied together through the station. There are, IMHO very few stations that inspire the kind of single station devotion that was seen 20-30 years ago, and a really good overall station imaging package can attempt to get that feeling back for the listener.

Blake Keele –  I think you should start your production session with the mind set that you are going to make it as perfect as you are capable of making it……regardless of how much time it takes……with the goal of making your station sound as fucking awesome as you can. The sense of pride that comes from that can’t be bought. Driving down the road and hearing that piece come on between two songs with your radio cranked, and it sounds perfect. That’s the money shot. Damn I miss that shit!

Matt Cundill –  I double as a radio consultant when I am not doing voiceover. Here’s what I tell radio clients. Get a Voice that is great and pay them a lot. That person is on the air after every song or every other song. The voice should have personality and be dynamic and larger than life.

Shawn Tempesta -Television has logos and graphics to make their mark. Imaging is the audio trademark of the station. Much like the logo on the news shouldn’t take over the whole screen, imaging shouldn’t be too long, or stale, for its own good. But when done right, it makes listening to that station unmistakable.
Jeff Jaxon  – Imaging is the face of the station and the clothes, the jewelry, and the accessories that the station wears. The content is the personality.

David Tyler – Radio imaging is the artwork that’s on the box of the radio product. It helps to identify it on a crowded radio dial, in the same way the bright red and white design of a case of coke does at the grocery store.

Matt Cundill – I will further David Tyler’s comments and say that imaging is the best way to brand your product. So hire a great imaging and production person. No longer is music a branding component on the station as everyone has access to all the songs now.
Sam Phelps –  It’s called ‘perception without awareness’, a very real phenomenon. When you walk down the street you see lots of people, but at the end of your trip, if someone asked how many people you crossed and what they looked like, at best you might pick out a couple which really stood out. Just because you can’t remember or describe them, we all know that doesn’t equal no people were seen on your travels… You perceived them, but weren’t aware. Imaging is like this, it’s the perception of the feeling… You don’t hear the difference, you feel the difference.
Geoff Scott –  its ‘the face’ of the station, a friend who says the things that makes them welcome us into their lives, and stand out from the rest of the clutter of the dial. It also, done properly makes it seem like a person is there who cares about you and the community and not just a meaningless playlist of nonsequiteur music. It says ‘yeah we’re professional & personable’ and not ‘yeah we’re a webstream with a stick’

Thinking of joining the family too? just click on: RADIO IMAGING & PRODUCTION


“… imaging is the number one-heard thing on a station, after music and jocks. Imaging is your prime branding and audio identification element on the radio station.” Jason Garte, Mix Radio Imaging

It all started like an accident really. Some would say Divine Providence.

I had just been employed at a radio station which did not have a production studio. I had a bit of audio production skills I had picked up from my recording artiste days. I was familiar with Cubase and Cool Edit, which were audio software packages used in my recordings.

Prior to getting work in radio, with the help of my crew, Premium Beatz, I had crafted some sung jingles for some of the familiar DJs I ended up working with and used them as sort of barter trade for airplay. It worked!

READ ALSO: Radio Jingles And Id’s

Na so I save up money, buy laptop which cost me about #42,000.00 (in Naira). Infact, it was discounted because it turned out that the shop keeper was a fan! I got my music Producer Homie, David to install every available audio recording software, Cubase, Cool Edit and SoundForge.

I had seen a table mic being used by the news reporters for their post production narrations. I asked how much it cost. #2,000.00 (in Naira). I got myself 1.

Then I started ripping CDs into my PC. The station had no Music Library, So Djs found music themselves having to risk playing curse filled songs on air. I found a way to censor, using SoundForge to reverse points on a track where curse words were uttered. Hardwork!

Then I had other ideas. I love cartoons and I think Voice-Actors in the field of Animation are underappreciated! Anyway, I found a way to connect my TV to my PC via AV cables and would record long hours of animation and music videos in audio.

READ ALSO: Home Studio Setup And Demo Recording Tips

I would then spend time, extracting bit parts and effects from the cartoons I could use in creating awesome imaging. At the time I didn’t even know what I was doing. But it felt creative and I was having fun.

Then came the time I conscripted my then girlfriend to do a collabo rap jingle for the station, spitting original verses over Kanye West’s Classic (which i chopped, screwed, and looped)!

It turned out to be a favourite among station fans and some of my senior colleagues.

Then I got introduced to Adobe Audition 1.5 (what Cool Edit Pro had evolved into), which I had observed some of my senior colleagues used in crafting cost effective jingles for cash strapped clients in their cars!

My love for Audition grew as I discovered various ways to create awesome audio up till this day.

While some rave about the CS6 version, I’m pretty sure I haven’t finished exploring the incredible 3.0 version and Mike Russell’s videos show me that!!!

So, here I am now with my own start-up, crafting custom jingle packages for Radio Stations and DJs while also providing Voice-Overs and Audio Production for multi-media purposes!

You can also join the Public Group on Facebook and get insights from active Radio Imaging and Production Heads from around the World.