PODCAST LISTENING HABITS IN NIGERIA [2020]

Here we are again with our third instalment of the Podcast Listening Habits In Nigeria Survey.

Here’s what we found…

All participants were under 50 years of age with 95.8% of them within the 18-34 demographic.

45.8% of respondents listen to podcasts a few times a day, compared with 41.7% who listen once a week.

68.8% say they listen to podcasts on Saturdays while 51.2% prefer Fridays or Sundays.

35.4% listen to podcasts at night, 33.3% prefer evenings while just 20.8% listen in the morning.

68.8% of those surveyed listen at home. No surprise here, given the pandemic.

97.9% listen to podcasts on their mobile devices.

75% would rather press play and listen immediately to their favourite podcast episodes rather than download and listen later.

Pop Culture/Entertainment remains the most popular podcast genre with 70.8% of those surveyed picking them over Inspirational [68.8%] and Educational [47.9%].

39.6% say they like being informed, while 22% say they like being entertained. Split at 18.8% are those who want to be inspired or feel relevant.

47.9% prefer podcast episodes to be under 40 minutes.

54.2% are okay with the use of expletives in podcasts.

47.9% of respondents live in Lagos, Nigeria. Residents from other states like Anambra, Abia, Ondo, Oyo, Kwara, Niger and Rivers also took part in the survey.

Our survey sample was taken from 200 podcast fans across the Nation.

Here are links to our 2019 survey here & 2018 here.

Meanwhile, our good friends at Naija Pod Hub curated a list of the Top Ranked 50 Nigerian Podcasts of 2020. Check them out here.

ABOUT RADIO INTROS… – BRMC

A radio intro is a short segment at the start of a show. It serves to introduce the hosts or give a preview of what’s coming up such as the guests in the studio, the topic of discussion, etc.

Your intro can last anywhere from 10 seconds to several minutes. Radio intros have multiple styles; you can play the show’s jingle then introduce the hosts; the host can give a summary then play the show’s jingle, etc. 

See the short sample below: 👇🏾 

“You’re listening to The Afternoon Show on Jara 106.5 FM.

It’s Saturday the 1st of July. My name is Jane and today, I’ll be bringing you the best hit songs on the playlist. Stay tuned”. 

To create the most amazing radio intros, you must understand two factors:

1. Attention span

2. First impression

What’s the average attention span? Is it 8 seconds or is that just an urban myth?

The truth is; your attention span varies depending on the activity.

Remember the famous line from the movie Jerry Maguire, “You had me at hello.”

Listeners tuning in for the first time often listen to the first seconds; they stay if you sound interesting or skip to the next show if you’re dull.

Especially because most people are in their cars.

In those first seconds, the listener passes judgment on your show; is it interesting, boring, stupid, or exciting?

Your intro must grab attention and form a good first impression. 

Intros are the place to give vital info about your show to listeners. Let people know what segments to expect and incoming guests.

It’s always a good idea to script your intro so you’re not rambling. Make it short and conversational and you’re off to a great start!

Have you registered for the February session of the Radio Master Class yet?

Registration is OPEN NOW!

The class opens on February 1st.

Click here for details.

WhatsApp 08096452706 for inquiries 

The Broadcast Radio Master Class [BRMC] is a training program designed for aspiring radio presenters that uses a mentor-apprentice model for learning.

CONTENT IS THE MOST IMPORTANT THING – ADENIKE RADIO

Don’t ever think that long talking hours on radio automatically translate into popularity.

Whatever you do with the time slot that you have, is what eventually stands you out as a great radio broadcaster.

I grew up knowing radio broadcasters who had just 15mins a week on the radio who were more popular than those with 2hrs, 5 days a week on the radio.

Fast forward to 2020, you can be on radio 4hours, 5 days a week and still make absolutely no sense.

As a Sportscaster, you can make your 15mins daily sports show the biggest programme on your radio station.

Trust me, it is very possible.

Content is the most important thing that is needed, followed by your style of delivery – your presentation skills, your knowledge of the language you’re presenting in, and a few other things.

Focus more on creating good content, hone your presentation skills, push your show/programmes more on social media and be consistent.

Adenike Radio is the brainchild of Adenike Lanlehin and is a twitter platform that informs, inspires and educates young and aspiring Radio Broadcasters. Follow @adenikeradio in Instagram and Twitter.

PODCAST LISTENING HABITS IN NIGERIA [2019]

If you’re thinking of starting a Podcast for a Nigerian audience in 2020, some of these stats might help you with direction.

We conducted a survey late last year and found out that 70.3% of podcast listeners in Nigeria are male. 81.1% of podcast fans [male & female] fall within the 15 – 34-year-old demographic. 

45.9% listen to podcasts only a few times a week. 

56.8% prefer checking out Podcasts on Mondays. 

40.5% get their podcast fixes in the morning, 40.5% of podcast fans, catch up on their favourites in traffic. 

100% of those surveyed, say they listen to podcasts on their mobile devices. 

Pop Culture/Entertainment takes the cake of most consumed podcast genres with 75.7%. 54.1% want information from their podcasts. 

54.1% Like their podcasts 40 minutes long or under. 

62.2% don’t mind podcast hosts/guests swearing. 

Most podcast listeners in Nigeria are based in Lagos State, according to 48% of those surveyed.

Some popular Nigerian podcasts include Loose Talk Giants [now rested], Nigerian American, Up Gunners Podcast, Off-Air with Gbemi and Toolz, Surviving Eko with Fecko, Queen Raffy’s Space, Football Talk with Faithfulness, among others.

FOR PODCASTING TIPS & MORE:
WATCH: Podcasting 101 [A 10-part instructional video series to support early-stage podcasters around the world, from PRX and the Google Podcasts creator program].
READ: Anchor is the easiest way to make a podcast, ever.

10 TIPS FOR AN ASPIRING RADIO PERSONALITY …

This list is dedicated to those, who often ask me questions about what it takes to be a radio personality. It is based on observations of some of my favorite local radio stars.
Here we go!

This list is based on observations of some of my favorite local radio personalities.
Here we go!


  1. Be interesting, observant and an excellent storyteller.
  2. Be “authentic”…but only if you’re interesting. If you’re a boring person in real life, that authenticity won’t serve you well except you’re an excellent actor! A mentor once said that radio personalities were the best actors in the world! A lot of what makes a radio personality exciting and engaging involves cloaking any known pains or emotions that would ordinarily get in the way of a good show.
  3. Make friends in the Engineering, Traffic and Marketing Departments. Trust me, when things go awry in the studio with equipment, or with missed adverts… You’ll understand.
  4. Always stay abreast with names, events and places in politics, pop culture, and sports. Learn to pronounce them as quickly as you can!
  5. Don’t be afraid to acknowledge you don’t know everything, always be open to learning. Especially when it comes to politics. Your opinions count whether you intend them to or not. Don’t make them count against you.
  6. Social media is a two-edged sword. Apply discretion in your online engagements. However, share a side of you that’s real, relatable and connects with your audience on-air and online.
  7. Make out time for rest and recovery. The long shifts could take a toll and burnouts are very common in the industry.
  8. Be wary of artists and their managers. Don’t get too chummy. Things might change when you no longer “serve a purpose”.
  9. Learn and Master the art of audio production. Begin from the basics, simple recordings, and edits, learn to create podcasts of your live shows for repurposing or brand extension.
  10. Be good to everyone you work with from the security men to the drivers to the cleaners to the messengers…these people wield more power than you may imagine.

There’s so much more but I need to know if I’m hitting the right notes first. So if you have any questions on what it takes to be a radio personality, the comment section is open! And you can check out my Basic Radio Skills Podcast here. If you’re on-air already and having a hard time with your show prep, talk to me.

5 PODCAST APPS FOR MOBILE ANDROID DEVICES

In a recent survey, 100% of Nigerians asked, say they listen to podcasts, on their mobile devices.

We also found that the best way to enjoy a podcast was to have an appropriate application installed on your mobile device. It is good to have a decent pair of earplugs or headphones too.

Here’s a shortlist of apps for an enhanced podcast listening experience.

  1. Pocket Casts
    Pocket Casts is an awesome app for people who listen to a lot of different podcasts. It has a great UI, light and dark themes, useful search and filtering options, and a lot more.
  2. Stitcher
    One of the useful things with Stitcher is the ability to search for episodes, not just entire podcasts. You can create playlists, find new podcasts, listen to the news, and more. It’s a free podcast app that offers a premium subscription service to remove ads and listen to original shows. It has won many “best of” awards as well.
  3. Spotify
    Spotify is known for music, but they also have a curated podcast selection.

4.Google Podcasts

Google Podcasts is a new way for Android users to discover and listen to the world’s podcasts. You can subscribe to any show for free and download episodes for offline listening. All your listening is automatically synced across devices so you can pause on one device and resume on another with the Google Assistant.

5.Anchor.FM

Their goal is to make podcasting easy and fun, without sacrificing the quality every podcaster deserves. Every feature in Anchor is designed to be so straightforward that anyone (even people with zero podcasting experience) can pick it up and start using it right away.

If your favourite podcasts are not on these apps, please speak with their creators to ensure they get them on there. One of the perks of Anchor.FM is that it distributes content to major podcasting hosts!

Meanwhile, Anchor.FM is now a part of Spotify. Read more here.

So, what Podcasts do you listen to and why? Do share in the comment section.

STARTING AN INTERNET RADIO STATION

Thanks to advances in technology, anyone with heart, patience, and vision can start an internet radio station.

Thanks to advances in technology, anyone with heart, patience and vision can start an internet radio station.

The basics you’ll need are:

  1. A Personal Computer or Laptop
  2. Microphone
  3. Headphones
  4. Speakers
  5. Audio Soundcard
  6. High Speed Broadband
  7. An adequate audio library filled with music, sweepers and shows or podcasts
  8. Audio editing software
  9. A streaming host
  10. Website

It’s important to have a clear vision and mission statement before you start out to avoid burn out, especially when you’re going at it alone.

While tinkering with platforms and your equipment, pay attention to your scheduling and fan engagement across social media platforms. These will help you stay on course, adjust as appropriate or quit and save yourself and everyone else stress.

Now, it’s important to know the risks involved with playing music from your personal library garnered over the years from CD rips and mp3 downloads. While some are okay for personal use, others may attract stiff penalties from governing bodies scouring the internet for offenders.

With that in mind, read about Licensing.

No matter how you approach it, it is not inexpensive to run an internet radio service, especially in Nigeria, considering poor internet connectivity and power supply.

There’s also competition from more accessible terrestrial radio alternatives. However, if you’re thinking outside the box and generating awesome content, things may begin to look up sooner than later.

When choosing an internet streaming platform to subscribe to, consider affordability, LIVE/Automation options, easy scheduling, social media integration and importantly, technical support. There’s also app [android or iOS] availability and 3rd party companies like Nobex, have been known to offer competitive services.

I’ll advise beginning with streaming automation, where all your music and other related content will be stored on the stream server and scheduled for playback. That way you do not have to be online, streaming LIVE every time and thus you might save some data while still providing content round the clock!

Here are some platforms to consider:

Also, check out this list of basic Internet Radio Equipment

If you’re considering setting up an Internet Radio Station, we can help you with a solid cost-effective solution. Send us a message for a quote.

Additional notes:

5 Must-Knows before creating your online radio station

Setting Up an Internet Radio Station: What You Need to Know

The 5 Simple Mistakes Amateur Internet Radio Broadcasters Make

Fears over FG’s plan to license online radio, TV stations

MAKE A PODCAST TODAY!

Why wait in line to be the next Radio Superstar, when you can start a Podcast for your awesome idea and launch yourself online!

While waiting for approval of your demo or audition and that big radio break you seek, you can take small useful steps now that can help build your profile, improve your ability and get you your own fanbase even before the Big Stations come calling!

How?

Invest in Self. If you have a PC or a laptop, that’s a start. Next up, get a cheap microphone (If you’re in lagos, Nigeria there are lots of them in Computer Village). You can get the headset/mic combos. This is not about outstanding audio quality but about taking baby steps.

You will also need audio editing software. Audacity is free and available online. How to use it? search for tutorials on youtube. I also understand that my favourite tool theAdobe Audition 3.0 is now available for free as well. There are great tutorials on youtube courtesy of Mike Russell.

I did mention investing in Self. Well, that includes surrounding yourself with friends and family who can contribute financially as well as morally to support your vision and intentions.

Think about what you want to share. If you were actually given the freedom to develop a radio programme how would you go about it?

If you have to include music in your production, be wary of the royalty rules as they may apply…to be safe, find local music and artistes you can help promote on your platform.

Speaking of platforms, where would you host your show?

Anchor, SoundcloudAudiomackMixcloudPodomatic are some really cool platforms. You can create a blog on blogger or wordpress and create links to each of your uploads in your posts!

Also create social media links connected to your profiles for ease of sharing.

Profit is not your priority at this stage and it will take a while to build an audience but it should encourage anyone hoping to hire you, once they know your passion knows no limits!

Get creative, do it now!!!

ALSO READ: 7 Reasons to Create Your Own Podcast

WHAT DOES RADIO IMAGING DO FOR A RADIO STATION?

I joined a Radio Imaging and Production Public Group on Facebook. I have had some of the most incredible insights on what this often overlooked key feature, does and is still doing for radio. And then someone had to ask this question. I promised I would collate the best answers and feature them as a blog post for reference purposes on my site.

Enjoy.

Voice Over specialist, Rob Ryan asked:
“In your own opinion, what does radio imaging do for your radio station? Do you ever feel it gets ratings? What’s its purpose in 2016?”

And they answered…

Paul A. Huddleston –  If done correctly, good imaging can give your listeners a feel for the attitude of your station. Bad imaging can confuse listeners. Good imaging also helps build a sense of community, like the listener is part of a club or group that is tied together through the station. There are, IMHO very few stations that inspire the kind of single station devotion that was seen 20-30 years ago, and a really good overall station imaging package can attempt to get that feeling back for the listener.

Blake Keele –  I think you should start your production session with the mind set that you are going to make it as perfect as you are capable of making it……regardless of how much time it takes……with the goal of making your station sound as fucking awesome as you can. The sense of pride that comes from that can’t be bought. Driving down the road and hearing that piece come on between two songs with your radio cranked, and it sounds perfect. That’s the money shot. Damn I miss that shit!

Matt Cundill –  I double as a radio consultant when I am not doing voiceover. Here’s what I tell radio clients. Get a Voice that is great and pay them a lot. That person is on the air after every song or every other song. The voice should have personality and be dynamic and larger than life.

Shawn Tempesta -Television has logos and graphics to make their mark. Imaging is the audio trademark of the station. Much like the logo on the news shouldn’t take over the whole screen, imaging shouldn’t be too long, or stale, for its own good. But when done right, it makes listening to that station unmistakable.
Jeff Jaxon  – Imaging is the face of the station and the clothes, the jewelry, and the accessories that the station wears. The content is the personality.

David Tyler – Radio imaging is the artwork that’s on the box of the radio product. It helps to identify it on a crowded radio dial, in the same way the bright red and white design of a case of coke does at the grocery store.

Matt Cundill – I will further David Tyler’s comments and say that imaging is the best way to brand your product. So hire a great imaging and production person. No longer is music a branding component on the station as everyone has access to all the songs now.
Sam Phelps –  It’s called ‘perception without awareness’, a very real phenomenon. When you walk down the street you see lots of people, but at the end of your trip, if someone asked how many people you crossed and what they looked like, at best you might pick out a couple which really stood out. Just because you can’t remember or describe them, we all know that doesn’t equal no people were seen on your travels… You perceived them, but weren’t aware. Imaging is like this, it’s the perception of the feeling… You don’t hear the difference, you feel the difference.
Geoff Scott –  its ‘the face’ of the station, a friend who says the things that makes them welcome us into their lives, and stand out from the rest of the clutter of the dial. It also, done properly makes it seem like a person is there who cares about you and the community and not just a meaningless playlist of nonsequiteur music. It says ‘yeah we’re professional & personable’ and not ‘yeah we’re a webstream with a stick’

Thinking of joining the family too? just click on: RADIO IMAGING & PRODUCTION

RADIO IMAGING: MY JOURNEY INTO SOUND

“… imaging is the number one-heard thing on a station, after music and jocks. Imaging is your prime branding and audio identification element on the radio station.” Jason Garte, Mix Radio Imaging

It all started like an accident really. Some would say Divine Providence.

I had just been employed at a radio station which did not have a production studio. I had a bit of audio production skills I had picked up from my recording artiste days. I was familiar with Cubase and Cool Edit, which were audio software packages used in my recordings.

Prior to getting work in radio, with the help of my crew, Premium Beatz, I had crafted some sung jingles for some of the familiar DJs I ended up working with and used them as sort of barter trade for airplay. It worked!

READ ALSO: Radio Jingles And Id’s

Na so I save up money, buy laptop which cost me about #42,000.00 (in Naira). Infact, it was discounted because it turned out that the shop keeper was a fan! I got my music Producer Homie, David to install every available audio recording software, Cubase, Cool Edit and SoundForge.

I had seen a table mic being used by the news reporters for their post production narrations. I asked how much it cost. #2,000.00 (in Naira). I got myself 1.

Then I started ripping CDs into my PC. The station had no Music Library, So Djs found music themselves having to risk playing curse filled songs on air. I found a way to censor, using SoundForge to reverse points on a track where curse words were uttered. Hardwork!

Then I had other ideas. I love cartoons and I think Voice-Actors in the field of Animation are underappreciated! Anyway, I found a way to connect my TV to my PC via AV cables and would record long hours of animation and music videos in audio.

READ ALSO: Home Studio Setup And Demo Recording Tips

I would then spend time, extracting bit parts and effects from the cartoons I could use in creating awesome imaging. At the time I didn’t even know what I was doing. But it felt creative and I was having fun.

Then came the time I conscripted my then girlfriend to do a collabo rap jingle for the station, spitting original verses over Kanye West’s Classic (which i chopped, screwed, and looped)!

It turned out to be a favourite among station fans and some of my senior colleagues.

Then I got introduced to Adobe Audition 1.5 (what Cool Edit Pro had evolved into), which I had observed some of my senior colleagues used in crafting cost effective jingles for cash strapped clients in their cars!

My love for Audition grew as I discovered various ways to create awesome audio up till this day.

While some rave about the CS6 version, I’m pretty sure I haven’t finished exploring the incredible 3.0 version and Mike Russell’s videos show me that!!!

So, here I am now with my own start-up, crafting custom jingle packages for Radio Stations and DJs while also providing Voice-Overs and Audio Production for multi-media purposes!

You can also join the Public Group on Facebook and get insights from active Radio Imaging and Production Heads from around the World.