10 TIPS FOR AN ASPIRING RADIO PERSONALITY …

This list is dedicated to those, who often ask me questions about what it takes to be a radio personality. It is based on observations of some of my favorite local radio stars.
Here we go!

This list is based on observations of some of my favorite local radio personalities.
Here we go!


  1. Be interesting, observant and an excellent storyteller.
  2. Be “authentic”…but only if you’re interesting. If you’re a boring person in real life, that authenticity won’t serve you well except you’re an excellent actor! A mentor once said that radio personalities were the best actors in the world! A lot of what makes a radio personality exciting and engaging involves cloaking any known pains or emotions that would ordinarily get in the way of a good show.
  3. Make friends in the Engineering, Traffic and Marketing Departments. Trust me, when things go awry in the studio with equipment, or with missed adverts… You’ll understand.
  4. Always stay abreast with names, events and places in politics, pop culture, and sports. Learn to pronounce them as quickly as you can!
  5. Don’t be afraid to acknowledge you don’t know everything, always be open to learning. Especially when it comes to politics. Your opinions count whether you intend them to or not. Don’t make them count against you.
  6. Social media is a two-edged sword. Apply discretion in your online engagements. However, share a side of you that’s real, relatable and connects with your audience on-air and online.
  7. Make out time for rest and recovery. The long shifts could take a toll and burnouts are very common in the industry.
  8. Be wary of artists and their managers. Don’t get too chummy. Things might change when you no longer “serve a purpose”.
  9. Learn and Master the art of audio production. Begin from the basics, simple recordings, and edits, learn to create podcasts of your live shows for repurposing or brand extension.
  10. Be good to everyone you work with from the security men to the drivers to the cleaners to the messengers…these people wield more power than you may imagine.

There’s so much more but I need to know if I’m hitting the right notes first. So if you have any questions on what it takes to be a radio personality, the comment section is open! And you can check out my Basic Radio Skills Podcast here. If you’re on-air already and having a hard time with your show prep, talk to me.

STARTING AN INTERNET RADIO STATION

Thanks to advances in technology, anyone with heart, patience, and vision can start an internet radio station.

Thanks to advances in technology, anyone with heart, patience and vision can start an internet radio station.

The basics you’ll need are:

  1. A Personal Computer or Laptop
  2. Microphone
  3. Headphones
  4. Speakers
  5. Audio Soundcard
  6. High Speed Broadband
  7. An adequate audio library filled with music, sweepers and shows or podcasts
  8. Audio editing software
  9. A streaming host
  10. Website

It’s important to have a clear vision and mission statement before you start out to avoid burn out, especially when you’re going at it alone.

While tinkering with platforms and your equipment, pay attention to your scheduling and fan engagement across social media platforms. These will help you stay on course, adjust as appropriate or quit and save yourself and everyone else stress.

Now, it’s important to know the risks involved with playing music from your personal library garnered over the years from CD rips and mp3 downloads. While some are okay for personal use, others may attract stiff penalties from governing bodies scouring the internet for offenders.

With that in mind, read about Licensing.

No matter how you approach it, it is not inexpensive to run an internet radio service especially in Nigeria, where additional costs of internet subscriptions and power maintenance are a nuisance.

There’s also poor local listenership s the terrestrial alternatives are far more affordable and accessible. However, if you’re thinking outside the box and generating awesome content, things may begin to look up sooner than later.

When choosing an internet streaming platform to subscribe to, consider affordability, LIVE/Automation options, easy scheduling, social media integration and importantly, technical support. There’s also app [android or iOS] availability and 3rd party companies like Nobex, have been known to offer competitive services.

I’ll advise beginning with automation streaming, where all your music and other related content will be stored on the stream server and scheduled for playback. That way you do not have to be online, streaming LIVE every time and thus you might save some data while still providing content round the clock!

Here are some platforms to consider:

Also, check out this list of basic Internet Radio Equipment

If you’re considering setting up an Internet Radio Station, we can help you with a solid cost-effective solution. Send us a message for a quote.

Additional notes:

5 Must-Knows before creating your online radio station

Setting Up an Internet Radio Station: What You Need to Know

The 5 Simple Mistakes Amateur Internet Radio Broadcasters Make

Fears over FG’s plan to license online radio, TV stations

SIGN UP FOR THE BRMC MARCH 2019 CLASS

I believe there are no age limits to pursuing a career in broadcasting. In fact, there’s always a demographic void or programme category that needs to be filled at one point or the other. And for some of the BRMC students, taking advantage of New Age broadcast skills could improve their other businesses.
In a February 2018 class, I talked about the benefits of podcasting.
In my hour long ramble, I highlighted the limitless possibilities available when it came to choosing a topic or area of podcasting interest. I mentioned a podcast dedicated to dog owners, not the type of show you’d find on regular radio. I shared with an enthusiastic class, though without props sake of say my equipment no folo me come… but with enough body language and dramatization, that each and every one them could develop and share an engaging, interesting podcast. And they would find an audience.
Afterwards, I was approached by a few of them who wanted to know if they could expand their ideas. One had a successful sport betting gig running on Whatsapp. He wondered if he could expand it into a podcast. Why not?
Another had been sharing via blogs and social media, encouraging tidbits for Nigerian Startups. Can he turn into a podcast? Again, why not?
To encourage every bit of action towards achieving a podcast dream, I mentioned that even without the heavy machinery [studio tools], a decent enough smartphone could be useful. There are apps available on the various app stores and even a podcast company has taken steps to make the experience wholesome from recording to editing and then sharing on social media.
Check out Anchor [it’s also where I host my podcasts]
So, do you have a great idea for a podcast? Can you do consistent research into the topics you will discuss or the people you want to talk about? Are you patient and persistent? Here are a few resource tools that can aid your podcast dream:
Best Podcast Equipment (For Beginners & Pros) 2019
13 Predictions for Podcasting in 2019
Top Podcasting Blogs & Websites (2018 Edition)

And don’t forget to sign up for the BRMC March, 2019 masterclass here.

See you there!

Tony Doe, speaking plenty grammar at one of the BRMC classes…

THE TONY DOE MEDIA SHOW PREP SERVICE


TARGETED CONTENT: If there’s anyone who understands how tedious it is to curate compelling content for a radio show, that person is me. I’ve been in radio since 2004, starting as an intern, growing into On-Air performance, production and management and now running my own internet radio service. In my experience, access to a plethora of information can be overwhelming when prepping for a show, that’s why I came up with this prep service to help ease the stress of putting a great radio show together.

DELIVERED TO YOUR INBOX: Subscribers will receive notifications in their inboxes with a link to the show prep PDF file/document.

HOW MUCH? After researching much of the market, and using other foreign services personally, I can assure you that this is the most cost-effective service available locally. For just N10,000 a month, you’ll get a daily prep sheet every weekday. That works out just N500 a day!

Check out a sample prep sheet here as used by Lokal FM [internet radio].

WEEKDAY EDITION

N10,000 / month Monday – Friday Delivered by 5:30am *FREE 1 WEEK TRIAL*

WHAT DOES RADIO IMAGING DO FOR A RADIO STATION?

I joined a Radio Imaging and Production Public Group on Facebook. I have had some of the most incredible insights on what this often overlooked key feature, does and is still doing for radio. And then someone had to ask this question. I promised I would collate the best answers and feature them as a blog post for reference purposes on my site.

Enjoy.

Voice Over specialist, Rob Ryan asked:
“In your own opinion, what does radio imaging do for your radio station? Do you ever feel it gets ratings? What’s its purpose in 2016?”

And they answered…

Paul A. Huddleston –  If done correctly, good imaging can give your listeners a feel for the attitude of your station. Bad imaging can confuse listeners. Good imaging also helps build a sense of community, like the listener is part of a club or group that is tied together through the station. There are, IMHO very few stations that inspire the kind of single station devotion that was seen 20-30 years ago, and a really good overall station imaging package can attempt to get that feeling back for the listener.

Blake Keele –  I think you should start your production session with the mind set that you are going to make it as perfect as you are capable of making it……regardless of how much time it takes……with the goal of making your station sound as fucking awesome as you can. The sense of pride that comes from that can’t be bought. Driving down the road and hearing that piece come on between two songs with your radio cranked, and it sounds perfect. That’s the money shot. Damn I miss that shit!

Matt Cundill –  I double as a radio consultant when I am not doing voiceover. Here’s what I tell radio clients. Get a Voice that is great and pay them a lot. That person is on the air after every song or every other song. The voice should have personality and be dynamic and larger than life.

Shawn Tempesta -Television has logos and graphics to make their mark. Imaging is the audio trademark of the station. Much like the logo on the news shouldn’t take over the whole screen, imaging shouldn’t be too long, or stale, for its own good. But when done right, it makes listening to that station unmistakable.
Jeff Jaxon  – Imaging is the face of the station and the clothes, the jewelry, and the accessories that the station wears. The content is the personality.

David Tyler – Radio imaging is the artwork that’s on the box of the radio product. It helps to identify it on a crowded radio dial, in the same way the bright red and white design of a case of coke does at the grocery store.

Matt Cundill – I will further David Tyler’s comments and say that imaging is the best way to brand your product. So hire a great imaging and production person. No longer is music a branding component on the station as everyone has access to all the songs now.
Sam Phelps –  It’s called ‘perception without awareness’, a very real phenomenon. When you walk down the street you see lots of people, but at the end of your trip, if someone asked how many people you crossed and what they looked like, at best you might pick out a couple which really stood out. Just because you can’t remember or describe them, we all know that doesn’t equal no people were seen on your travels… You perceived them, but weren’t aware. Imaging is like this, it’s the perception of the feeling… You don’t hear the difference, you feel the difference.
Geoff Scott –  its ‘the face’ of the station, a friend who says the things that makes them welcome us into their lives, and stand out from the rest of the clutter of the dial. It also, done properly makes it seem like a person is there who cares about you and the community and not just a meaningless playlist of nonsequiteur music. It says ‘yeah we’re professional & personable’ and not ‘yeah we’re a webstream with a stick’

Thinking of joining the family too? just click on: RADIO IMAGING & PRODUCTION

RADIO IMAGING: MY JOURNEY INTO SOUND

“… imaging is the number one-heard thing on a station, after music and jocks. Imaging is your prime branding and audio identification element on the radio station.” Jason Garte, Mix Radio Imaging

It all started like an accident really. Some would say Divine Providence.

I had just been employed at a radio station which did not have a production studio. I had a bit of audio production skills I had picked up from my recording artiste days. I was familiar with Cubase and Cool Edit, which were audio software packages used in my recordings.

Prior to getting work in radio, with the help of my crew, Premium Beatz, I had crafted some sung jingles for some of the familiar DJs I ended up working with and used them as sort of barter trade for airplay. It worked!

READ ALSO: Radio Jingles And Id’s

Na so I save up money, buy laptop which cost me about #42,000.00 (in Naira). Infact, it was discounted because it turned out that the shop keeper was a fan! I got my music Producer Homie, David to install every available audio recording software, Cubase, Cool Edit and SoundForge.

I had seen a table mic being used by the news reporters for their post production narrations. I asked how much it cost. #2,000.00 (in Naira). I got myself 1.

Then I started ripping CDs into my PC. The station had no Music Library, So Djs found music themselves having to risk playing curse filled songs on air. I found a way to censor, using SoundForge to reverse points on a track where curse words were uttered. Hardwork!

Then I had other ideas. I love cartoons and I think Voice-Actors in the field of Animation are underappreciated! Anyway, I found a way to connect my TV to my PC via AV cables and would record long hours of animation and music videos in audio.

READ ALSO: Home Studio Setup And Demo Recording Tips

I would then spend time, extracting bit parts and effects from the cartoons I could use in creating awesome imaging. At the time I didn’t even know what I was doing. But it felt creative and I was having fun.

Then came the time I conscripted my then girlfriend to do a collabo rap jingle for the station, spitting original verses over Kanye West’s Classic (which i chopped, screwed, and looped)!

It turned out to be a favourite among station fans and some of my senior colleagues.

Then I got introduced to Adobe Audition 1.5 (what Cool Edit Pro had evolved into), which I had observed some of my senior colleagues used in crafting cost effective jingles for cash strapped clients in their cars!

My love for Audition grew as I discovered various ways to create awesome audio up till this day.

While some rave about the CS6 version, I’m pretty sure I haven’t finished exploring the incredible 3.0 version and Mike Russell’s videos show me that!!!

So, here I am now with my own start-up, crafting custom jingle packages for Radio Stations and DJs while also providing Voice-Overs and Audio Production for multi-media purposes!

You can also join the Public Group on Facebook and get insights from active Radio Imaging and Production Heads from around the World.