PODCASTS LISTENING HABITS IN NIGERIA…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

 Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.

Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.
Only 18.6% listen to news podcasts.

Only 18.6% listen to news podcasts.
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
However, 37.3% say they listen to podcasts for Information Value.

However, 37.3% say they listen to podcasts for Information Value.
 
42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.

42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.
 
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
52.5% prefer podcast under 40 minutes.

52.5% prefer podcast under 40 minutes.
 
Over 40% of podcast listeners reside in Lagos State, Nigeria.

Over 40% of podcast listeners reside in Lagos State, Nigeria.
 
54.5% of podcast listeners in Nigeria are male.

54.5% of podcast listeners in Nigeria are male.
 
57.6% don’t mind the use of explicit language in podcasts.

57.6% don’t mind the use of explicit language in podcasts.
66.1% listen to podcasts at home.

66.1% listen to podcasts at home.
 
74.6% listen to Pop Culture Podcasts.

74.6% listen to Pop Culture Podcasts.
Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.

Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.
94.9% listen to a podcast on their mobile devices.

94.9% listen to a podcast on their mobile devices.

10 TIPS FOR AN ASPIRING RADIO PERSONALITY …

This list is dedicated to those, who often ask me questions about what it takes to be a radio personality. It is based on observations of some of my favorite local radio stars.
Here we go!

This list is based on observations of some of my favorite local radio personalities.
Here we go!


  1. Be interesting, observant and an excellent storyteller.
  2. Be “authentic”…but only if you’re interesting. If you’re a boring person in real life, that authenticity won’t serve you well except you’re an excellent actor! A mentor once said that radio personalities were the best actors in the world! A lot of what makes a radio personality exciting and engaging involves cloaking any known pains or emotions that would ordinarily get in the way of a good show.
  3. Make friends in the Engineering, Traffic and Marketing Departments. Trust me, when things go awry in the studio with equipment, or with missed adverts… You’ll understand.
  4. Always stay abreast with names, events and places in politics, pop culture, and sports. Learn to pronounce them as quickly as you can!
  5. Don’t be afraid to acknowledge you don’t know everything, always be open to learning. Especially when it comes to politics. Your opinions count whether you intend them to or not. Don’t make them count against you.
  6. Social media is a two-edged sword. Apply discretion in your online engagements. However, share a side of you that’s real, relatable and connects with your audience on-air and online.
  7. Make out time for rest and recovery. The long shifts could take a toll and burnouts are very common in the industry.
  8. Be wary of artists and their managers. Don’t get too chummy. Things might change when you no longer “serve a purpose”.
  9. Learn and Master the art of audio production. Begin from the basics, simple recordings, and edits, learn to create podcasts of your live shows for repurposing or brand extension.
  10. Be good to everyone you work with from the security men to the drivers to the cleaners to the messengers…these people wield more power than you may imagine.

There’s so much more but I need to know if I’m hitting the right notes first. So if you have any questions on what it takes to be a radio personality, the comment section is open! And you can check out my Basic Radio Skills Podcast here. If you’re on-air already and having a hard time with your show prep, talk to me.

5 PODCAST APPS FOR MOBILE ANDROID DEVICES

In a recent survey we found out that  94.9% of Nigerians who listen to podcasts, listen to them on their mobile devices.

We also found that the best way to enjoy a podcast was to have an appropriate application installed on your mobile device. It is good to have a decent pair of earplugs or headphones too.

Here’s a shortlist of apps for an enhanced podcast listening experience.

  1. Pocket Casts
    Pocket Casts is an awesome app for people who listen to a lot of different podcasts. It has a great UI, light and dark themes, useful search and filtering options, and a lot more.
  2. Stitcher
    One of the useful things with Stitcher is the ability to search for episodes, not just entire podcasts. You can create playlists, find new podcasts, listen to the news, and more. It’s a free podcast app that offers a premium subscription service to remove ads and listen to original shows. It has won many “best of” awards as well.
  3. Spotify
    Spotify is known for music, but they also have a curated podcast selection.

4.Google Podcasts

Google Podcasts is a new way for Android users to discover and listen to the world’s podcasts. You can subscribe to any show for free and download episodes for offline listening. All your listening is automatically synced across devices so you can pause on one device and resume on another with the Google Assistant.

5.Anchor.FM

Their goal is to make podcasting easy and fun, without sacrificing the quality every podcaster deserves. Every feature in Anchor is designed to be so straightforward that anyone (even people with zero podcasting experience) can pick it up and start using it right away.

If your favourite podcasts are not on these apps, please speak with their creators to ensure they get them on there. One of the perks of Anchor.FM is that it distributes content to major podcasting hosts!

Meanwhile, Anchor.FM is now a part of Spotify. Read more here.

So, what Podcasts do you listen to and why? Do share in the comment section.

STARTING AN INTERNET RADIO STATION

Thanks to advances in technology, anyone with heart, patience, and vision can start an internet radio station.

Thanks to advances in technology, anyone with heart, patience and vision can start an internet radio station.

The basics you’ll need are:

  1. A Personal Computer or Laptop
  2. Microphone
  3. Headphones
  4. Speakers
  5. Audio Soundcard
  6. High Speed Broadband
  7. An adequate audio library filled with music, sweepers and shows or podcasts
  8. Audio editing software
  9. A streaming host
  10. Website

It’s important to have a clear vision and mission statement before you start out to avoid burn out, especially when you’re going at it alone.

While tinkering with platforms and your equipment, pay attention to your scheduling and fan engagement across social media platforms. These will help you stay on course, adjust as appropriate or quit and save yourself and everyone else stress.

Now, it’s important to know the risks involved with playing music from your personal library garnered over the years from CD rips and mp3 downloads. While some are okay for personal use, others may attract stiff penalties from governing bodies scouring the internet for offenders.

With that in mind, read about Licensing.

No matter how you approach it, it is not inexpensive to run an internet radio service especially in Nigeria, where additional costs of internet subscriptions and power maintenance are a nuisance.

There’s also poor local listenership s the terrestrial alternatives are far more affordable and accessible. However, if you’re thinking outside the box and generating awesome content, things may begin to look up sooner than later.

When choosing an internet streaming platform to subscribe to, consider affordability, LIVE/Automation options, easy scheduling, social media integration and importantly, technical support. There’s also app [android or iOS] availability and 3rd party companies like Nobex, have been known to offer competitive services.

I’ll advise beginning with automation streaming, where all your music and other related content will be stored on the stream server and scheduled for playback. That way you do not have to be online, streaming LIVE every time and thus you might save some data while still providing content round the clock!

Here are some platforms to consider:

Also, check out this list of basic Internet Radio Equipment

If you’re considering setting up an Internet Radio Station, we can help you with a solid cost-effective solution. Send us a message for a quote.

Additional notes:

5 Must-Knows before creating your online radio station

Setting Up an Internet Radio Station: What You Need to Know

The 5 Simple Mistakes Amateur Internet Radio Broadcasters Make

Fears over FG’s plan to license online radio, TV stations

SIGN UP FOR THE BRMC MARCH 2019 CLASS

I believe there are no age limits to pursuing a career in broadcasting. In fact, there’s always a demographic void or programme category that needs to be filled at one point or the other. And for some of the BRMC students, taking advantage of New Age broadcast skills could improve their other businesses.
In a February 2018 class, I talked about the benefits of podcasting.
In my hour long ramble, I highlighted the limitless possibilities available when it came to choosing a topic or area of podcasting interest. I mentioned a podcast dedicated to dog owners, not the type of show you’d find on regular radio. I shared with an enthusiastic class, though without props sake of say my equipment no folo me come… but with enough body language and dramatization, that each and every one them could develop and share an engaging, interesting podcast. And they would find an audience.
Afterwards, I was approached by a few of them who wanted to know if they could expand their ideas. One had a successful sport betting gig running on Whatsapp. He wondered if he could expand it into a podcast. Why not?
Another had been sharing via blogs and social media, encouraging tidbits for Nigerian Startups. Can he turn into a podcast? Again, why not?
To encourage every bit of action towards achieving a podcast dream, I mentioned that even without the heavy machinery [studio tools], a decent enough smartphone could be useful. There are apps available on the various app stores and even a podcast company has taken steps to make the experience wholesome from recording to editing and then sharing on social media.
Check out Anchor [it’s also where I host my podcasts]
So, do you have a great idea for a podcast? Can you do consistent research into the topics you will discuss or the people you want to talk about? Are you patient and persistent? Here are a few resource tools that can aid your podcast dream:
Best Podcast Equipment (For Beginners & Pros) 2019
13 Predictions for Podcasting in 2019
Top Podcasting Blogs & Websites (2018 Edition)

And don’t forget to sign up for the BRMC March, 2019 masterclass here.

See you there!

Tony Doe, speaking plenty grammar at one of the BRMC classes…

THE TONY DOE MEDIA SHOW PREP SERVICE


TARGETED CONTENT: If there’s anyone who understands how tedious it is to curate compelling content for a radio show, that person is me. I’ve been in radio since 2004, starting as an intern, growing into On-Air performance, production and management and now running my own internet radio service. In my experience, access to a plethora of information can be overwhelming when prepping for a show, that’s why I came up with this prep service to help ease the stress of putting a great radio show together.

DELIVERED TO YOUR INBOX: Subscribers will receive notifications in their inboxes with a link to the show prep PDF file/document.

HOW MUCH? After researching much of the market, and using other foreign services personally, I can assure you that this is the most cost-effective service available locally. For just N10,000 a month, you’ll get a daily prep sheet every weekday. That works out just N500 a day!

Check out a sample prep sheet here as used by Lokal FM [internet radio].

WEEKDAY EDITION

N10,000 / month Monday – Friday Delivered by 5:30am *FREE 1 WEEK TRIAL*

GROW YOUR FACEBOOK PAGE WITH A NAIRA ACCOUNT

Do you know that with a Facebook Naira account & a small budget you can:

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Do you know…
In many parts of the developing world, WhatsApp has been a boon for facilitating commerce? From lead generation and promotion to after-sales service and collection, WhatsApp has served as a CRM and customer-facing website rolled into one — there are even startups dedicated to making selling over WhatsApp easier.
If you have a Facebook Business Page you can link it up to a whatsapp number [using the whatsapp business app] and increase your visibility.

For Enquiries:

WhatsApp: 08050918807

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