NEKI MOYO’S WHATSAPP RADIO IS 2 YEARS OLD

January 18, 2020, marked 2 years since Neki Moyo, launched WhatsApp Radio.

Ms Neki Moyo considers herself tech-savvy with an inclination towards audio editing apps on her mobile device. So, she found a way to make her voice note compatible with her WhatsApp status, which gave birth to WhatsApp Radio.

WhatsApp Radio began with a voice-note status update, expressing gratitude to all who wished her mum a happy birthday. The message ended with the closing statement, “This is WhatsApp Radio”.

Initially worried about consistency, data plans, content building an audience expansion, Neki was encouraged by friends and began targeting her WhatsApp contacts, turning them into ardent listeners.

Her fans come from all over the world, including Ghana, Ukraine, United States, UK, Singapore, Malaysia and more.

WhatsApp Radio also has a Facebook Fan Page with an active Facebook Community.

Neki is a product of the Broadcast Radio Masterclass and touts reputable broadcaster, Fola Folayan as her coach and mentor. She gained internship experience with an online radio station, Digits1024, where she built her production skills and software improvement.

“Biggest Lessons. Wow! I have learnt a lot honestly, stick to your originality, let people not feel like you are some sort of artificial intelligence behind the mic.”

Neki Moyo is on Instagram & Twitter @neki_moyo

You can join the WhatsApp Radio Facebook Community here.

PODCASTS LISTENING HABITS IN NIGERIA…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

 Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.

Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.
Only 18.6% listen to news podcasts.

Only 18.6% listen to news podcasts.
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
However, 37.3% say they listen to podcasts for Information Value.

However, 37.3% say they listen to podcasts for Information Value.
 
42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.

42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.
 
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
52.5% prefer podcast under 40 minutes.

52.5% prefer podcast under 40 minutes.
 
Over 40% of podcast listeners reside in Lagos State, Nigeria.

Over 40% of podcast listeners reside in Lagos State, Nigeria.
 
54.5% of podcast listeners in Nigeria are male.

54.5% of podcast listeners in Nigeria are male.
 
57.6% don’t mind the use of explicit language in podcasts.

57.6% don’t mind the use of explicit language in podcasts.
66.1% listen to podcasts at home.

66.1% listen to podcasts at home.
 
74.6% listen to Pop Culture Podcasts.

74.6% listen to Pop Culture Podcasts.
Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.

Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.
94.9% listen to a podcast on their mobile devices.

94.9% listen to a podcast on their mobile devices.

10 TIPS FOR AN ASPIRING RADIO PERSONALITY …

This list is dedicated to those, who often ask me questions about what it takes to be a radio personality. It is based on observations of some of my favorite local radio stars.
Here we go!

This list is based on observations of some of my favorite local radio personalities.
Here we go!


  1. Be interesting, observant and an excellent storyteller.
  2. Be “authentic”…but only if you’re interesting. If you’re a boring person in real life, that authenticity won’t serve you well except you’re an excellent actor! A mentor once said that radio personalities were the best actors in the world! A lot of what makes a radio personality exciting and engaging involves cloaking any known pains or emotions that would ordinarily get in the way of a good show.
  3. Make friends in the Engineering, Traffic and Marketing Departments. Trust me, when things go awry in the studio with equipment, or with missed adverts… You’ll understand.
  4. Always stay abreast with names, events and places in politics, pop culture, and sports. Learn to pronounce them as quickly as you can!
  5. Don’t be afraid to acknowledge you don’t know everything, always be open to learning. Especially when it comes to politics. Your opinions count whether you intend them to or not. Don’t make them count against you.
  6. Social media is a two-edged sword. Apply discretion in your online engagements. However, share a side of you that’s real, relatable and connects with your audience on-air and online.
  7. Make out time for rest and recovery. The long shifts could take a toll and burnouts are very common in the industry.
  8. Be wary of artists and their managers. Don’t get too chummy. Things might change when you no longer “serve a purpose”.
  9. Learn and Master the art of audio production. Begin from the basics, simple recordings, and edits, learn to create podcasts of your live shows for repurposing or brand extension.
  10. Be good to everyone you work with from the security men to the drivers to the cleaners to the messengers…these people wield more power than you may imagine.

There’s so much more but I need to know if I’m hitting the right notes first. So if you have any questions on what it takes to be a radio personality, the comment section is open! And you can check out my Basic Radio Skills Podcast here. If you’re on-air already and having a hard time with your show prep, talk to me.

5 PODCAST APPS FOR MOBILE ANDROID DEVICES

In a recent survey, 100% of Nigerians asked, say they listen to podcasts, on their mobile devices.

We also found that the best way to enjoy a podcast was to have an appropriate application installed on your mobile device. It is good to have a decent pair of earplugs or headphones too.

Here’s a shortlist of apps for an enhanced podcast listening experience.

  1. Pocket Casts
    Pocket Casts is an awesome app for people who listen to a lot of different podcasts. It has a great UI, light and dark themes, useful search and filtering options, and a lot more.
  2. Stitcher
    One of the useful things with Stitcher is the ability to search for episodes, not just entire podcasts. You can create playlists, find new podcasts, listen to the news, and more. It’s a free podcast app that offers a premium subscription service to remove ads and listen to original shows. It has won many “best of” awards as well.
  3. Spotify
    Spotify is known for music, but they also have a curated podcast selection.

4.Google Podcasts

Google Podcasts is a new way for Android users to discover and listen to the world’s podcasts. You can subscribe to any show for free and download episodes for offline listening. All your listening is automatically synced across devices so you can pause on one device and resume on another with the Google Assistant.

5.Anchor.FM

Their goal is to make podcasting easy and fun, without sacrificing the quality every podcaster deserves. Every feature in Anchor is designed to be so straightforward that anyone (even people with zero podcasting experience) can pick it up and start using it right away.

If your favourite podcasts are not on these apps, please speak with their creators to ensure they get them on there. One of the perks of Anchor.FM is that it distributes content to major podcasting hosts!

Meanwhile, Anchor.FM is now a part of Spotify. Read more here.

So, what Podcasts do you listen to and why? Do share in the comment section.

STARTING AN INTERNET RADIO STATION

Thanks to advances in technology, anyone with heart, patience, and vision can start an internet radio station.

Thanks to advances in technology, anyone with heart, patience and vision can start an internet radio station.

The basics you’ll need are:

  1. A Personal Computer or Laptop
  2. Microphone
  3. Headphones
  4. Speakers
  5. Audio Soundcard
  6. High Speed Broadband
  7. An adequate audio library filled with music, sweepers and shows or podcasts
  8. Audio editing software
  9. A streaming host
  10. Website

It’s important to have a clear vision and mission statement before you start out to avoid burn out, especially when you’re going at it alone.

While tinkering with platforms and your equipment, pay attention to your scheduling and fan engagement across social media platforms. These will help you stay on course, adjust as appropriate or quit and save yourself and everyone else stress.

Now, it’s important to know the risks involved with playing music from your personal library garnered over the years from CD rips and mp3 downloads. While some are okay for personal use, others may attract stiff penalties from governing bodies scouring the internet for offenders.

With that in mind, read about Licensing.

No matter how you approach it, it is not inexpensive to run an internet radio service, especially in Nigeria, considering poor internet connectivity and power supply.

There’s also competition from more accessible terrestrial radio alternatives. However, if you’re thinking outside the box and generating awesome content, things may begin to look up sooner than later.

When choosing an internet streaming platform to subscribe to, consider affordability, LIVE/Automation options, easy scheduling, social media integration and importantly, technical support. There’s also app [android or iOS] availability and 3rd party companies like Nobex, have been known to offer competitive services.

I’ll advise beginning with streaming automation, where all your music and other related content will be stored on the stream server and scheduled for playback. That way you do not have to be online, streaming LIVE every time and thus you might save some data while still providing content round the clock!

Here are some platforms to consider:

Also, check out this list of basic Internet Radio Equipment

If you’re considering setting up an Internet Radio Station, we can help you with a solid cost-effective solution. Send us a message for a quote.

Additional notes:

5 Must-Knows before creating your online radio station

Setting Up an Internet Radio Station: What You Need to Know

The 5 Simple Mistakes Amateur Internet Radio Broadcasters Make

Fears over FG’s plan to license online radio, TV stations