A radio intro is a short segment at the start of a show. It serves to introduce the hosts or give a preview of what’s coming up such as the guests in the studio, the topic of discussion, etc.
Your intro can last anywhere from 10 seconds to several minutes. Radio intros have multiple styles; you can play the show’s jingle then introduce the hosts; the host can give a summary then play the show’s jingle, etc.
See the short sample below: 👇🏾
“You’re listening to The Afternoon Show on Jara 106.5 FM.
It’s Saturday the 1st of July. My name is Jane and today, I’ll be bringing you the best hit songs on the playlist. Stay tuned”.
To create the most amazing radio intros, you must understand two factors:
1. Attention span
2. First impression
What’s the average attention span? Is it 8 seconds or is that just an urban myth?
The truth is; your attention span varies depending on the activity.
Remember the famous line from the movie Jerry Maguire, “You had me at hello.”
Listeners tuning in for the first time often listen to the first seconds; they stay if you sound interesting or skip to the next show if you’re dull.
Especially because most people are in their cars.
In those first seconds, the listener passes judgment on your show; is it interesting, boring, stupid, or exciting?
Your intro must grab attention and form a good first impression.
Intros are the place to give vital info about your show to listeners. Let people know what segments to expect and incoming guests.
It’s always a good idea to script your intro so you’re not rambling. Make it short and conversational and you’re off to a great start!
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The class opens on February 1st.
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The Broadcast Radio Master Class [BRMC] is a training program designed for aspiring radio presenters that uses a mentor-apprentice model for learning.