If you’re thinking of starting a Podcast for a Nigerian audience in 2020, some of these stats might help you with direction.
We conducted a survey late last year and found out that 70.3% of podcast listeners in Nigeria are male. 81.1% of podcast fans [male & female] fall within the 15 – 34-year-old demographic.
45.9% listen to podcasts only a few times a week.
56.8% prefer checking out Podcasts on Mondays.
40.5% get their podcast fixes in the morning, 40.5% of podcast fans, catch up on their favourites in traffic.
100% of those surveyed, say they listen to podcasts on their mobile devices.
Pop Culture/Entertainment takes the cake of most consumed podcast genres with 75.7%. 54.1% want information from their podcasts.
54.1% Like their podcasts 40 minutes long or under.
62.2% don’t mind podcast hosts/guests swearing.
Most podcast listeners in Nigeria are based in Lagos State, according to 48% of those surveyed.
Some popular Nigerian podcasts include Loose Talk Giants [now rested], Nigerian American, Up Gunners Podcast, Off-Air with Gbemi and Toolz, Surviving Eko with Fecko, Queen Raffy’s Space, Football Talk with Faithfulness, among others.
FOR PODCASTING TIPS & MORE:
WATCH: Podcasting 101 [A 10-part instructional video series to support early-stage podcasters around the world, from PRX and the Google Podcasts creator program].
READ: Anchor is the easiest way to make a podcast, ever.
Consultant, Voice-overs, Radio and Podcast Production, Social Media.