PODCASTS LISTENING HABITS IN NIGERIA…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

In late 2018, we took a poll of Podcast Listening Habits in Nigeria. Here’s what we found…

 Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.

Tied at 27.1% are Mornings and Evenings, periods listeners prefer to enjoy podcasts.
Only 18.6% listen to news podcasts.

Only 18.6% listen to news podcasts.
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
However, 37.3% say they listen to podcasts for Information Value.

However, 37.3% say they listen to podcasts for Information Value.
 
42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.

42.4% say they listen to podcasts once a week, while 20.3% say they listen daily.
 
 Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.

Fridays [48%], Saturdays [40%] and Mondays [36%] are favourites for Podcast Listening.
 
52.5% prefer podcast under 40 minutes.

52.5% prefer podcast under 40 minutes.
 
Over 40% of podcast listeners reside in Lagos State, Nigeria.

Over 40% of podcast listeners reside in Lagos State, Nigeria.
 
54.5% of podcast listeners in Nigeria are male.

54.5% of podcast listeners in Nigeria are male.
 
57.6% don’t mind the use of explicit language in podcasts.

57.6% don’t mind the use of explicit language in podcasts.
66.1% listen to podcasts at home.

66.1% listen to podcasts at home.
 
74.6% listen to Pop Culture Podcasts.

74.6% listen to Pop Culture Podcasts.
Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.

Those [both male and female] in the 15-34 year old demographic make up 78% of Podcast enthusiasts.
94.9% listen to a podcast on their mobile devices.

94.9% listen to a podcast on their mobile devices.

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